1 ~ Photo posts get 39% more interaction
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. Self-explanatory photos seem to perform best. Photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement. If you have multiple images to share, you’d be better of putting them into a Facebook album than publishing separate photo posts.
2 ~ Shorter posts get 23% more interaction
Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can even get up to 66% more engagement if you cut it down to less than 80 characters. Getting to the point quickly and concisely works best. Perhaps that’s why Facebook fans like photo posts so much?
3 ~ Using emoticons increases comments by 33%
If you thought emoticons were only for teens, you might want to rethink that idea. According to this AMEX OPEN Forum infographic, emoticons can make a big difference to your engagement rates. No only do posts with emoticons get 33% more comments, they also get shared 33% more often. Even better: they get liked 57% more often than posts without emoticons. Emoticons tend to add a more human side to your communications, and it seems like this comes across fairly well with users.
Here’s just a few examples…
5 ~ Question posts get 100% more comments
If comments are the kind of interaction you’re after, questions might be the way to go.
What I found really interesting about this stat is the most popular being ‘should,’ ‘would,’ ‘which,’ and ‘who.’ This makes me think that closed questions which have a very limited answer option are the highest attractors of comments. Open question words like ‘why’ and ‘how’ which make the user think more to articulate their answer sit at the bottom of the chart.
6 ~ 35% of Facebook Fans like a page so they can participate in contests
If you’re chasing down new fans, a contest seems like a fairly good way to encourage likes. A report from earlier this year showed that 35% of Facebook fans liked Facebook pages specifically to compete in contests. Contests obviously solicit interaction by asking for people to enter. It turns out this can work, as ‘caption this photo’-style contests actually bring in 5.5 times more comments than regular posts. Contest-related words like winner, win, entry, contest, enter and promotion were all more likely to engage users.
7 ~ 42% of Fans like a page to get a coupon or discount
According to Socially Stacked, 42% of Facebook fans like a page in order to get a discount or coupon. A study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. Giveaways and sweepstakes came in just behind coupons as highly engaging post types. Before I forget, if you’re a Buffer user, you can see analytics for Facebook, Twitter and LinkedIn right from your dashboard!
8 ~ Best time to post
Engagement rates on Thursday and Friday are 18% higher compared to other days in the week, Buddymedia’s study found that engagement rates for Facebook are 18% higher on Thursdays and Fridays. As they put it, “the less people want to be at work, the more they are on Facebook!” more engaging Facebook page – best day to post
The study also looked at different industries, including sports, retail, automotive and healthcare, to see which days worked best in each industry. Although they did vary, most of them sat around the end of the week, from Wednesday-Friday. Apparently no industry has users that are engaged on Mondays or Tuesdays!