Start increasing your value to the world by increasing your knowledge and abilities.
All of this means your success is totally guaranteed.
The New Year is almost here….
Many of you will start the year on FIRE with a VISION until you meet your first obstacle, and then you’ll RETREAT.
I believe that regular routines and steady disciplines are true for most successful leaders.
Why? Because the secret to your success can be found in your daily agenda.
The first step in determining your daily routine is figuring out what really matters to you.
You can’t prioritize if you don’t know your priorities.
If you need a starting point, feel free to use my list below as a starting point for your success in 2016
1. Attitude: I will display the right outlook daily.
2. Priorities: I will act on the things most important to me daily.
3. Health: I will follow healthy guidelines daily.
4. Family: I will communicate with and care for my loved ones daily.
5. Thinking: I will practice good thoughts daily.
6. Commitment: I will make and keep proper promises daily.
7. Finances: I will properly manage dollars daily.
8. Generosity: I will model kindness daily.
9. Values: I will embrace good standards daily.
10. Growth: I will seek improvements daily.
If your routine is going to be effective and successful, prepare the night before.
Before you go to sleep, do two things.
First, reflect on the day that’s ending.
You will never make the most of the new day that’s coming until you evaluate the day that has passed.
Ask yourself, who did I help? What did I learn? Did I do my best?
Second, look at the next day to see what you need to accomplish.
I know I can’t be at the top of my game every minute of the day.
So I look at my schedule and to-do list and decide what will be my main event.
Then I make certain I can give my all to that most important thing.
Don’t try to prioritize your whole life, just prioritize the day.
If you can figure out the best possible way to spend 4, 8 or 12 hours, you can be successful.
Because I wake up knowing how I will spend my day, I’m able to hit the ground running.
That leaves me with just one question to consider each morning:
How can I add value to people today?
Asking this puts me in the right frame of mind as I approach my responsibilities.
I want to make a difference. If I look for ways to add value to those I encounter,
I will likely be satisfied with how I use my day.
Give Your Best
Parts of my day are routinely the same:
I prepare at night. I try to carve out time to exercise.
If it’s cardio day, I listen to an audio to get my Mindset right for the day.
Next it’s time to check in on my social sites.
I do this 3 times a day so don’t feel you have to complete the below steps the first time you log in.
Scroll through the news feed and congratulate others on their success.
Send those birthday wishes, post a message or inspirational picture.
Then move on, don’t get lost in the distractions.
It’s important to stay on track…YOUR future matters more then watching that funny video.
Then my day varies.
Sometimes, like any normal mom, I have your typical housework, laundry or errands to run.
After lunch I’ll check into my social sites again which means it’s time to post, like or perhaps
start a conversation with someone whom you have not chatted with before.
Focused completely on them and your conversation with them.
Make them feel important because they are.
Remember…Keep your time on these sites short to avoid distractions.
Whatever the day holds, try to give your best.
Success in life and leadership consists of being good in the moment.
If you can be totally present physically, emotionally, mentally and spiritually, you will become a “100-percenter,”. Those people are the ones who rise to the top and make a difference.
Learn to add value to people and you’ll have a successful day.
But how do you sustain the above over the long haul?
By adding value to yourself every day.
I grow by practicing what I call the “Rule of Five”—five things that I do every day:
1. Read. I am constantly feeding my mind. I try to read a book every week.
I also listen to podcasts and other audio messages.
2. File. It’s not enough just to read. The No. 1 time-waster for most people is searching for lost items.
Whenever I find a good quote or idea, I file it. That way I can retrieve it within seconds or minutes because I am organized.
3. Think. Perhaps the most valuable thing I do every day is stop doing and just think. I evaluate experiences, weigh opportunities, consider how to help my team.
4. Question. Good questions unlock doors and reveal opportunities.
5. When I reach the end of the day, I repeat the process.
I plan tomorrow and reflect on today.
If you have added value to others your mission was accomplished.
Influence is the ability to sway or alter an individual or a groups thoughts, beliefs or actions.
As women we connect easily, we communicate effectively and we want to serve and support others. These qualities set up us well to build influence. The challenge is that we often build influence unconsciously. Learn to consciously and strategically build your influence and you will attract prospects.
To get you started know and embrace the influence equation:
Visibility + Value + Consistency = Influence
Visibility is simple showing up on and off line and making yourself known. That means do not stay at the buffet at an event, but work the room, meet people, ask a question so everyone in the room knows you were there. Same goes for on line. Join various groups. Search for new contacts – friends outside your current business.
A product brand has to be seen several times by someone before they will purchase a product. The same is sometimes true for us. When people see us over and over in a variety of places and situations and we have different opportunities to connect it builds influence. Surprisingly the more people see us, hear our name, see our picture, read our tweet or post or receive any other communication about us the more they begin to feel that they know us, like us and trust us, hence the phrase ” Know – Like -Trust”.
Value is when you give or share or assist someone with something that is useful to them. You can let them know about a resource that can save them money, tell them about a book you think they will enjoy, have an authentic conversation where someone feels really seen and heard by you are just a few examples of providing value. There are so many ways to provide value to others personally and in your business. Sharing a tip you just learned, sending them a referral, inviting them to a group you think they will enjoy, dropping by their wall with some words of encouragement when you know they are having a tough day. Be loud and proud about the value you bring in order to massively monetize your business.
Consistency of good behavior is key for building influence with others. This includes consistently posting and sharing on all your social sites. Be responsive. Not being consistent in the social ways that are accepted is the silent killer of influence. If you are not consistently posting, commenting or liking it is impacting your influence, if you do not respond to message, e-mails or calls that is impacting your influence.
Here is something you probably know from psychology that absolutely applies to building influence. The biggest predictor of future behavior is past behavior. This is relevant here because if the last time someone seen your post on Facebook and now perhaps you’re sending them a friend request but your last post you were complaining about something- guess, they are less likely to accept or reach out to you because that is the last impression they had of you. Even if they are not conscious of it, your past behavior is influencing their projection of your future behavior.
The Influence Equation is the foundation of your cultivating influence plan to gain more of what you want with more ease.
Remember… Visibility + Value + Consistency = Influence Equation as you build your social presence.
Most entrepreneurs have a lot of responsibilities on their plate from day one of operation. Juggling so many tasks can be daunting and lead to a lot of stress. If you’re an entrepreneur and you want to become more efficient, productive and successful, take a look at the list of tools below.
Buffer is a great platform and app to find and schedule content on all social media platforms. You can also view analytics, shorten links, create schedules and reshare messages that have already been shared before. This makes building up your brand and company on social media extremely easy.
Asana is a free project-management tool that allows teams to communicate without email, in one central location. Because many entrepreneurs work with virtual teams, this is a great tool to stay in touch.
Most people already know about this tool, but Chromebooks and ability to convert and edit Microsoft Office documents make Google Drive (and accompanying Docs and Sheets) a great way to collaborate and share documents with your clients, freelancers or employees.
Translate online content — like news and blog posts — into an audio file. This allows you to “read” any content that can help you with your business — including articles on productivity, sales and branding — on the go.
If you are seeking funding for you business, AngelList is a great social network that can help you seek funding and make connections with those in your community.
If you need a logo, social-media cover photo, podcast intro, website content and more, be sure to check out Fiverr. Sure, the gigs start at $5 but that doesn’t mean they are sub par. Look at reviews and actual Fiverr gig samples before deciding on a contractor.
If you need a freelancer for a long-term project or something more extensive, try Elance, a platform that allows you to post projects and find freelancers that have what you are looking for.
Original websites are always a good thing, but if that is lacking in your budgets, Wix is a pretty and simple website builder that has modern templates that almost anyone can edit.
If you need an office or just a place to work for the day, try ShareDesk or DeskTime to find a co-working office or open desk that allows you to have office space without paying for an entire office.
If you are an Android user, connect your Google account to your phone and take advantage of Google Now, which can tell you when to leave for appointments that are on your calendar, whether or not your flight is delayed or even new articles from websites you frequent often. This “virtual personal assistant of sorts” can help you stay organized and on track, even if you have a lot of balls in the air, as most entrepreneurs do.
If you fly or travel to a lot for conferences, meeting with investors or clients, or other events, TripIt Pro (there’s also a free, less robust, version) can help you stay on top of flight changes, frequent flyer numbers and more.
Stay in touch with your family and friends for free on Skype. Screeenshare your computer monitor with others. Great if you have a team member who is having trouble figuring something out. By sharing their screen with you you’re now able to walk them through any thing. Download Skype today.
Amazon’s Kindle Unlimited plan and Audible (also part of Amazon) allow you to listen and read several books from its service each month. Just like SoundGecko, it’s another way to stay up-to-date with business, self improvement and more.
One great way to build a good business is to meet other entrepreneurs and industry colleagues through conferences. There are several conference search engines available, but some work better in certain industries (and areas) than others. Make sure you check out a variety to see which one fits your needs.
If you are looking to drum up business within your local community, try Meetup to find networking groups, industry meetings and speakers. ToastMasters and EventBrite are also great places to find tickets to smaller, local events as well.
Surprisingly, Pinterest can be a great place to find inspiration for new products and upcoming trends (so you can use them in your own projects), as well as a place to share your products and inspirations as a company. Power personal blender Nutribullet is a good example of a growing company that capitalizes on its audience’s interest in healthy living on Pinterest.
Once LinkedIn accepts your request to join its long-form content publishing platform, you have free reign to contribute content as much as you want. While the jury is still out among marketers whether or not Google will flag republished posts as duplicate content, it’s probably best to only post original content on LinkedIn. Because LinkedIn is already such a large platform, its content will get indexed faster and could potentially give you more visibility than your company’s blog.
LinkedIn content is just one way to build your brand through content. You should also set up profiles for your employees on Contently, which automatically creates a writing portfolio for them based on the websites they say they write for.
Think of Talkwalker as Google Alerts, but better. It offers more comprehensive results and more options that allow you to check for mentions of your company online. This helps with public relations and the chance to interact with people who are discussing your brand online.
Help a Reporter Out is an email that goes out multiple times per day, with requests from reporters for sources for their stories. This can turn into free publicity for your company. Be sure to respond ASAP, as some requests can get competitive.
These are legally binding digital document signing services that allow you to get contracts, agreements, W2s and more signed quickly and over email. Be sure to check your state’s regulation on these documents, but they usually stand as legal in the majority of states.
Going back to working with a distributed workforce, Join.Me allows you to share your screen with another user quickly, for free. All you need is the free software, and the other user can see your screen from their browser. If both of you have the software, however, you can also cede control of your mouse to the other user, allow tutorials, customer service and how-to demonstrations easier than ever.
Jing is a free screencast (screen recording) and screenshot software that makes it easy to record product demos, illustrative how-tos for virtual assistants or screenshots for blog posts and product description pages.
Like PressPass and JustReachOut but for bloggers, BlogDash allows you to connect with bloggers in your specific niche to review products, sponsor blog giveaways or build relationships. Bloggers have a significant audience base and impact on trends, product sales and more, so it’s important to have a great relationship with them.
Edited from the original article in Entrepreneur Media.
Once you start trying to predict the keywords your customers are using, you’re going end up with a very, very long list.
Not to worry. The longer your list of keywords, the wider the array of customers you’ll reach. That said, don’t spend months trying to create an exhaustive list. Start by narrowing things down a little bit. You can find the audience that’s most interested in your product or service by understanding the three major groups of online searchers:
1 ~ Browsers are people searching for general information. It’s usually hard to tell what exactly each person is looking for. One person might be doing research for a term paper. Another person might be killing time waiting for a bus. The vast majority of this group aren’t ready to buy and probably never will be.
2 ~ Shoppers are definitely interested in your product, but they’re still at the research stage, checking out reviews and comparing prices. Some folks from this group will be ready to buy in a matter of days or even hours, but for others, it may be weeks, months or possibly never.
3 ~ Buyers are typing with one hand and holding their credit card in the other. They know exactly what they want, and the only barrier to making a purchase is finding the right place and the right deal.
So how do you tell which of these three groups a person is in? By studying the keywords they enter into the search bar. As a general rule of thumb, the more specific the search, the closer they are to the “buyer” group.
Take, for instance, the three different types of people searching for televisions:
A browser will search for keywords containing just one or two words with no modifiers:
A shopper is a bit more specific, using modifiers that will help find sites containing greater depth of information:
Finally, the buyer is very specific, often using the results of his previous research in the keywords:
If you’re just getting started with your AdWords campaigns and budget is your biggest concern, it makes sense to target only the buyer group. These folks are the easiest to convert to customers. As your experience grows, you can extend your reach to the shoppers and, to some degree, even the browsers as well.
Let’s start with a group of buyers and put together a first draft of your keyword list.
Step 1 ~ Scour your website
Browse through your site and your entire product range and make a list of everything you sell. You probably know your product line pretty well. Step into your customer’s shoes, and assume he or she doesn’t know your products by heart. Think of synonyms they might use. Then combine these with some of the common buyer keywords.
Sticking with our TV example, if one of your products is a Samsung LED TV, then you might come up with these keyword combinations:
Step 2 ~ Sniff out your competition
Take a look at your top competitors’ websites. You’ll almost certainly find a few phrases and expressions you hadn’t thought of. Add these to your list as well.
Step 3 ~ Ask your customers
Do a survey. Have a casual phone chat with a few of your most recent buyers. Ask them specifically how they found your site and, if they can remember, the keywords they searched on in the process. Also quiz them about the kind of keywords they use in their searches in general. At this stage, you won’t hear a huge amount that surprises you, but you’ll definitely pick up a handful of new keywords or modifiers to add to your list.
Step 4 ~ Ask your staff, family and friends
This is an extension of Step 3. At this stage, you may feel like you’re scraping the bottom of the barrel. But that’s the point—it’s all about compiling as exhaustive a list as you can.
Step 5 ~ Dive into the keyword tools
For the most part, Google’s keyword resource is good enough. As you gain experience, however, third-party tools will allow you to dig even deeper. There are plenty of software applications to choose from. SpyFu, AdGooroo, WordStream and Wordtracker are each helpful in their own way. Most keyword tools of this type work by figuring out what your competitors are bidding on and feeding the data back to you. There are limits to how accurate this supply of information can be. But they will give you keyword ideas you would otherwise have missed.
This is an edited version taken from the book: Ultimate Guide to Google AdWords
written by Perry Marshall, Mike Rhodes and Bryan Todd
Creating successful AdWords campaigns is not only about making things the right way but also avoiding mistakes that might cost your business a lot on the long term. Here are five mistakes you should definitely avoid:
1 ~ Overly broad remarketing campaigns.
Remarketing campaigns are a convenient way to target any visitors who did not convert. These campaigns usually have a high conversion rate at a low cost but there is a better way to do it.
Target only those visitors who visited a specified number of pages, spent a certain of time browsing the site and visited a page that might indicate their interest to buy from you. Avoid everyone who bounced off right away. It is not difficult to set up and has proven to be effective for both small and large budgets.
2 ~ Using generic ads for all keywords.
Generic advertising messages are neither eye-catching nor differentiating. Test several features or benefits of your products and calls to action to find out what works best.
Be specific with your ads to stand out from the competition. The best way is to structure ad groups by theme and write ads that offer a solution to your customers’ needs.
3 ~ Having an agency open a new account with their email address.
A common mistake that both agencies and their customers make is opening a new AdWords account with an agency email address. If the company and the agency part ways, the client risks losing access and the entire history of the account. Not all agencies like this but I do I see customers with that problem every now and then. Either use the company’s existing account or open a new account and then link the agency to it.
4 ~ Underestimating the power of peer pressure.
Split testing, or A/B testing as it is sometimes referred to, is quite common among advertisers but few utilize the principles of behavioral economics. While tracking customer behavior has been around for a while, sociology professor Jeni Cross from Colorado State University has brought a new level of awareness and a better understanding of common sense to the general public with her TED Talk on behavior change.
One of her case studies describes that hotel visitors would rather reuse their towel if they thought other people who have stayed in the same room reused their towels versus obeying a sign that politely asks them to reuse it to protect the environment. While caring for the environment seems to be a noble cause, peer pressure wins every time. Utilize that for your ads and landing pages with little changes such as “Join” vs. “Sign Up”, or “63 percent of website visitors who scrolled down to this point also downloaded XYZ”.
5 ~ Failure to align brand, landing page and social media.
Too many businesses are undermining their campaign by not making the effort to create a consistent brand experience throughout their landing pages, websites and social media pages. Font and colors should be exactly the same across the board. Wording and imagery can sometimes be different if fits the same style. Consistency makes your brand familiar, and more trustworthy, which increases the likelihood of converting.
Starting an AdWords campaign and avoiding common mistakes will jump start your campaigns.
Original article written by: Rocco Baldassame 9.18.14
While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After all, Google AdWords is the ever popular advertising platform – or is it?
1 ~ Google AdWords is no longer working as it did.
Marketers from all over the world have been noticing that conversion tracking on AdWords is becoming increasingly more difficult. The fact that it is a global phenomenon is as unique and significant as the reason why. During the last couple of months, social media has finally interrupted the decision making process and significantly impacted the trackable AdWords conversion rate.
Customers no longer purchase right away but compare prices and providers for several days on different platforms and networks before taking a final decision. This is the number one reason cross-channel remarketing has become so popular so quickly. Cross-channel remarketing is advertising to users who have been on your website but did not convert on more than one channel, for instance Google, Twitter and Facebook.
2 ~ Google manages your account free for three months.
Official Google Partners have the possibility to offer their new clients three months of free management directly by the Google sales representatives. Naturally, this is free of charge and could save you the agonizing first couple of weeks to see whether your advertising campaign will be profitable. You still have to pay for the advertisement cost but save yourself a potentially substantial management fee and minimum six months commitment.
3 ~ Google AdWords representatives are paid based on how much you spend.
AdWords customer service representatives are so eager to have you increase the budget because they get a commission if you do. The interesting part is that they are transparent about it. It makes sense from a Google point of view to reward employees when they are generating more money but, on the other hand, it is not exactly performance based. Increasing the budget is not necessarily what every customer needs, so it does not seem to strike the right balance between receiving a reward and providing excellent customer service.
4 ~ Google offers customized Google+ solutions.
Alicia Keys launched her recent album with a customized Google+ hangout solution that Google itself created in collaboration with her and her team. It was a success for both, as was a custom shoppable Google+ hangout for a major clothing store that was able to insert a personalized product feed in the hangout screen.
The bad news? You need a relatively large budget and an excellent Google Partner who can connect you to the right people in Google. The good news? Some of those customized solutions become private betas so if you know they exist, you can make a request to apply it to your campaigns.
5 ~ Google+ Hangouts aren’t integrated with AdWords.
Google+ hangouts are open to several additional features, such as presentations and showcases. Showcases are a great way to make your hangout shoppable but, unfortunately, they are not integrated and cannot be linked to Google AdWords. The result is showcases are not intuitive and not easily tracked by small businesses with a small or non-existent developer team.
6 ~ Google helps you generate banners for the display network.
On Google, you can run campaigns on the Search or on the Display Network. Just to quickly recap, search campaigns show your ads upon a search query, while display campaigns place your text ads or banner on designated advertising slots on websites. One of the reasons why many small budget startups do not start display advertising is because they would need to hirer a web designer to create banners unless they want to be limited to text ads.
In order to help you generate banners fast and cost effectively, Google provides a free tool within AdWords, that automatically generates banners based on one of your existing text ads. You can customize it after to make it look a little less android and a little more you which makes it a great tool for any advertiser or business owner.
7 ~ Video remarketing works with more than just YouTube.
Remarketing, as mentioned above, is a way to target visitors who did not convert. Since AdWords was integrated with YouTube, online video campaigns have become a popular tool for all types of businesses. Something that is often overlooked is that video remarketing campaigns not only exist but that they can also be run on the Google display network instead of Google.
In brief, your 30 second video might show up on a niche website that is closely related to your topic and increase your conversion rate by much more than by being placed on YouTube with the risk to be skipped or overlooked.
8 ~ Large budgets matter.
Google advertises AdWords primarily as a tool that any business can use because there is no minimum budget. Even two dollars a day are enough to get started and as long as there is a return on investment, we can check it off the list as mission accomplished. Something that is a common mistake among first time advertisers and small businesses is the assumption that high margins beat high volume.
On Google AdWords large budgets matter because they generate a lot more volume. Only in extremely rare cases will the high volume decrease the margins so dramatically, that the campaigns become unprofitable. Especially because each customer has a lifetime value that must be taken into consideration.
9 ~ Mobile campaigns can get you desktop clicks, anyway.
Google AdWords used to offer differentiation by device. Much to the despair of marketers, AdWords is no longer offering this feature but offers so called mobile campaigns instead. The issue is that there is no possibility to target just mobile. Yes, you can increase the mobile bid but there is no way to exclude desktop. In the worst case, you are increasing the mobile bid and end up paying for desktop clicks that are not only overpriced but also useless.
10 ~ All AdWords certifications are linked to your email address.
At first sight, there is nothing wrong with that but couple of issues arising over time. If an individual passes the certifications while working at an agency, the email address used will most likely be the Gmail business apps address of the agency. As soon as the employee changes agency, the certificate is valid but useless, since the agency will delete the address. Google offers the option to link several email addresses to keep the certification in place, but let’s be honest, what company keeps email addresses of employees that have moved on to a competitor just to keep them certified for two years?
Original Article written by: Rocco Baldassarre 9.26.14
I seen a post on Facebook the other day and continually see others committing self sabotage so today I thought I’d write about the importance of a proper mindset for people that are striving to become more or an Entrepreneur.
Here is the post I saw on Facebook the other day from a woman who is an entrepreneur…
My daughter is turning 5 on Sunday and I am not sick so we decided to celebrate her birthday by going to the Clearwater Aquarium to see the new dolphin Hope, from the movie Dolphin Tale 2 since I am not sick.
If you are like me, you might have to read the message a second time. I wasn’t sure if she was trying to let everyone know it was her daughter’s birthday or if she was trying to convince herself she was not sick.
I wanted to so bad to send her a private message and let her know that the subconscious mind doesn’t recognize negative words… So every time that she says “I am not sick”, all the mind hears is “I am SICK”
I wanted to suggest she say something like “I feel well.”
That’s the difference between success and failure. Successful people have a positive, entrepreneurial, personal development, attracted mindset’s and unsuccessful people do not.
Remember this when you are speaking, writing and posting and you’ll go a long way.
In today’s word we have to be careful and protect our information. Here’s a few tips that I have found helpful.
Think longer to protect yourself from online hackers.
Even though the recommended length of a password is 8 characters,
14 is better and experts are now recommending 25 characters.
Here’s a few simple do’s:
Use a combination of upper and lower case letters, numbers and symbols.
For example: PaS$WoRd!38 instead of Password38.
Instead of an “O” use a zero “0” instead.
Replace “S” with the dollar sign “$”.
Things you should avoid:
Never use easy to guess words like your name, home town, pets name, maiden name.
Also avoid things that can be looked up like your DOB, zip code, house number.
Never use the same password on another account as it will make that account more vulnerable.
Be careful when answering those types of questions on social sites as this is often where hackers get their information and clues.
Some places like G-mail will give you an option of choosing two passwords when you use a different device to log in then your usual one. If you have that feature turned on, Google iwll send a text message with a six digit code to your phone and you’ll need to enter it before you gain access. It’s a pain but deters hackers.
Hope you find this info helpful.
For more tips and marketing strategies, hit me up on my facebook fan page.