Have You Branded Yourself Yet?

Posted on March 28th, 2016

How to Build Your Brand Name Through Social Media:
How to Build Your Brand Name Through Social Media: A Primer

1 ~ Carefully select the social media platform you’ll use.

There are many social media platforms for you to pick from to begin your branding journey. However, you need to carefully choose the right one to prevent yourself from being spread too thin. Opting for multiple platforms at one time will negatively impact your brand since you won’t be able to reach your potential audience. To help you decide on a platform, here’s a quick look at three big ones:

Facebook is the biggest social network in terms of name recognition and number of users. Through this platform, you have access to more than 1.55 billion users as well as a range of tools that could boost your business. If you’re new to branding via social media, this is where to start. Not only can you share photos, videos and updates without worrying about limitations, but Facebook also allows you to advertise your business with a well-made platform.

Despite the 140-character limitation, Twitter is a great platform for posting updates, videos, images, polls and much more. Though trickier, it’s one of the best social networks for interacting with other users, and has more than 320 million active users worldwide. As a result, it’s the best choice for marketing brands as well as for handling their customer service.

You may have expected to see LinkedIn in third place, but the truth is, Pinterest has risen to the top of social networking tools for branding. The platform offers digital bulletin boards that you can use to organize collections of pictures featuring your offerings, your work space and the people behind the company. However, Pinterest is more of a niche network, as a majority of its users are women and the most popular categories there are related to fashion, food, beauty and exercise.

2 ~ Keep imagery consistent throughout your social media accounts

Branding is all about imagery. From your logo to your brand name, and all the way to your profile picture, everything should be instantly recognizable. You should also create a unique identity through your design. For instance, you can use the color palette and style of your logo to design your pages and establish your brand. For inspiration, check what the leaders of your industry are doing, and take a page from their books.

3 ~ Create valuable and shareable content.

Most businesses make the mistake of producing content only they’d want to read, or else they simply meet the deadlines marked on their publishing calendars. What you should be focusing on is how to create useful content that your readers won’t think twice about sharing. You can find out what engages your audience by asking its members directly or by checking out what your competitors are doing. However, don’t share blindly or plagiarize, as these moves will affect your branding efforts. Instead, consider the following expert tips:

  • Make sure that the content you share supports your brand image. One factor you should definitely try adding to your posts is humor. However, make sure that it goes down well with your audience.
  • Take care that the tone and content you post is relevant to the brand. You cannot post a blog just because the topic is trending or you have personal interest in it. Everything you post should be relevant to your website. Consider: How would your visitors feel if you wrote about ghosts on a website dedicated to finance? Any post discussing an irrelevant topic will be met with criticism, no matter how well it is written. Even if your visitors have interest in knowing about ghosts, they would still consider the post irrelevant and spammy and might also decide your website to be unreliable.
  • Find out which content will gain the most visibility on your social networks. Use analytics to figure out whether your audience prefers blogs to images for instance.
  • Don’t shy from using visual content. Images guarantee up to 94 percent more views. Even Twitter content with images receives twice as many views as text-only posts.

4. Take part in the discussion.

One of the important ways of generating a fan base and building your audience is to socialize your content. So, first, you’ll need to get in touch with the social influencers in your field as they’ve already established their brand. Then you can mention their names in your posts, inspiring them to connect with you and, ultimately, share your content with their followers. You should also take part in the discussions to show off your expertise even as you create a bridge between you and your audience.

Read more…



Need a More Engaging Facebook Page?

Posted on March 23rd, 2016

1 ~ Photo posts get 39% more interaction

Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. Self-explanatory photos seem to perform best.  Photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement.  If you have multiple images to share, you’d be better of putting them into a Facebook album than publishing separate photo posts.

2 ~ Shorter posts get 23% more interaction

Writing shorter posts isn’t just handy on Twitter. Keeping your posts below 250 characters can get you 60% more engagement than you might otherwise see. You can even get up to 66% more engagement if you cut it down to less than 80 characters.  Getting to the point quickly and concisely works best. Perhaps that’s why Facebook fans like photo posts so much?

3 ~ Using emoticons increases comments by 33%

If you thought emoticons were only for teens, you might want to rethink that idea. According to this AMEX OPEN Forum infographic, emoticons can make a big difference to your engagement rates. No only do posts with emoticons get 33% more comments, they also get shared 33% more often. Even better: they get liked 57% more often than posts without emoticons.  Emoticons tend to add a more human side to your communications, and it seems like this comes across fairly well with users.
Here’s just a few examples…









5 ~ Question posts get 100% more comments

If comments are the kind of interaction you’re after, questions might be the way to go.
What I found really interesting about this stat is the most popular being ‘should,’ ‘would,’ ‘which,’ and ‘who.’ This makes me think that closed questions which have a very limited answer option are the highest attractors of comments. Open question words like ‘why’ and ‘how’ which make the user think more to articulate their answer sit at the bottom of the chart.

6 ~ 35% of Facebook Fans like a page so they can participate in contests

If you’re chasing down new fans, a contest seems like a fairly good way to encourage likes. A report from earlier this year showed that 35% of Facebook fans liked Facebook pages specifically to compete in contests. Contests obviously solicit interaction by asking for people to enter. It turns out this can work, as ‘caption this photo’-style contests actually bring in 5.5 times more comments than regular posts.  Contest-related words like winner, win, entry, contest, enter and promotion were all more likely to engage users.

7 ~ 42% of Fans like a page to get a coupon or discount

According to Socially Stacked, 42% of Facebook fans like a page in order to get a discount or coupon. A study by Wildfire Interactive showed that coupon-based campaigns received the highest engagement rates. Giveaways and sweepstakes came in just behind coupons as highly engaging post types.  Before I forget, if you’re a Buffer user, you can see analytics for Facebook, Twitter and LinkedIn right from your dashboard!

8 ~ Best time to post

Engagement rates on Thursday and Friday are 18% higher compared to other days in the week, Buddymedia’s study found that engagement rates for Facebook are 18% higher on Thursdays and Fridays. As they put it, “the less people want to be at work, the more they are on Facebook!” more engaging Facebook page – best day to post
The study also looked at different industries, including sports, retail, automotive and healthcare, to see which days worked best in each industry. Although they did vary, most of them sat around the end of the week, from Wednesday-Friday. Apparently no industry has users that are engaged on Mondays or Tuesdays!